CASE STUDY
Environmental Design • Project Management • Brand Development
Visit the https://the-ria.ca/
About the project
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Timeline:
Mar 2024 - Aug 2025
Roles:
Lead Designer
Project Manager
Tools:
Adobe CC
Overview
The goal of this project was to create a cohesive signage system that communicated the story, mission, and values of the Research Institute for Aging. Acting as both the lead designer and project manager, I oversaw the project from initial concept development through to final installation. The final outcome combined strategic environmental design, accessibility-focused communication, and brand-consistent visual storytelling to create a welcoming and informative space for visitors, researchers, and staff.
DESIGN LENS
Design priorities
01
Clear wayfinding
Information was structured so visitors could understand the space, services, and next steps at a glance.
02
One visual system
Consistent typography, colour, and material choices connected individual signs into a recognizable environment.
03
Accessible communication
Straightforward language, legible layouts, and deliberate contrast support a more inclusive visitor experience.
Roles In Detail
Lead Designer
• Developed visual concepts and signage layouts
• Created branded assets and environmental graphics
• Designed mockups and presentation materials in Photoshop
• Ensured consistency with RIA brand guidelines and strategic planning documents
• Maintained accessibility standards across all designs
Project Manager
• Coordinated timelines and installation planning
• Communicated directly with the signage production and installation company
• Organized placement strategy for all physical signage
• Measured spaces and planned environmental layouts
• Managed stakeholder feedback and approvals
Process
Research & Planning
The project began with reviewing the organization’s strategic plan, existing branding, and environmental needs. I worked closely with stakeholders to understand how the signage could better communicate the institute’s mission and improve navigation throughout the space.
Design Development
Using Photoshop and environmental mockups, I developed multiple signage concepts that aligned with the organization’s visual identity while remaining clear, engaging, and accessible.
• Wall graphics
• Informational displays
• Branded environmental assets
• Space planning and placement mockups
Collaboration & Feedback
A major part of this project involved collaboration with researchers, board members, and leadership teams. I coordinated feedback from multiple stakeholders, revised designs based on input, and ensured all final materials met both accessibility and branding requirements.
Production & Installation
Beyond the design work, I coordinated directly with the signage company responsible for fabricating and installing the final pieces. I managed installation planning, placement logistics, and communication to ensure the final environment matched the approved vision.
Printing and installation done by
https://www.westmountsigns.com/
Outcome
THE TAKEAWAY
This project successfully transformed the space into an environment that better reflected the values and identity of the Research Institute for Aging. Through a combination of strategic planning, visual storytelling, and collaborative design, the final signage system created a more engaging, accessible, and cohesive experience for visitors and staff alike.
Before
After
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← BACK TO WORK